Realtor agency relationship
and the listing company, with all of it’s agents, have a fiduciary responsibility to represent the interest of their contacted sellers. Seller hire a
real estate firm to help with the process of selling their home. In the same turn, they also sign a contract agreeing to have that firm represent
their best interests in the selling process.
Listings are posted in the MLS where other agents have access to the property information.
Many agencies will do virtual tours or photo showcases of the property.
Online advertising: Web Sites, Virtual Tours, Classifieds, Etc.
Advertise in printed mediums.
Gives valuable information on Market Values of similar properties and suggest list price.
Negotiate on behalf of the Seller.
Strengthen the seller-client's negotiating position.
Negotiate approved purchase agreement to safeguard seller-clients.
Attempt to solve problems to the seller-client's satisfaction.
to represent the interest of their contracted buyers. This has become a very popular practice in recent years. It is almost expected now, for an
agent to represent the buyer they are working with.
Share information the agent knows about a seller, (if the seller is not also represented by the firm).
Focuses on expanding the range of choices to satisfy the buyer's needs.
Find the best property for the client.
Promote the buyer's search.
First opportunity to view new listings.
All properties are available and viewable, and the sales price is negotiable.
Give advice with FACTS.
Educate the buyer. Compare competing properties.
Negotiate on behalf of the buyer.
Strengthen the buyer-client's negotiating position.
Share all known information about the seller.
Provide price counseling for the buyer-client.
Negotiate approved purchase agreement to safeguard buyer-clients.
Suggest financing alternatives that may be to the buyer's best interest.
Continue services to the buyer-client during negotiations.
Attempt to solve problems to the buyer-client's satisfaction.
represented buyer decides to look at and/or write a purchase agreement on a property that is listed with the buyers agent’s firm. Since the
agent/firm has a contract with both the buyer client and the seller client, the agent has a fiduciary responsibility to represent the interest of both
parties. This is very difficult to do. However, there is an advantage for utilizing a dual agency relationship.
information about either party without consent of the affected party. This includes private conversations about what the clients have discussed
regarding the transaction and price, private financial matters, health issues and other things that the agent’s clients would like to keep
even under the explicit request of the Seller. (However, if another offer is brought in by another buyers agent who is not part of the
representing firm, the seller can request the offer to be shared with other buyers. This is not the case with buyers who are represented under
the same firm as the seller. In this instance, the offer can only by shared with other buyers with the written consent of the affected firm
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