Showing posts with label How to sell an apartment complex. Show all posts
Showing posts with label How to sell an apartment complex. Show all posts

Saturday, December 30, 2017

How to Do Business with Apartment Complexes

How to Do Business with Apartment Complexes



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Look for win-win scenarios.


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Apartment complexes procure a wide variety of products and services. They may hire cleaning and maintenance crews, painters, carpet cleaners and handymen. Some complexes provide vending services to tenants as well. They may also require landscaping assistance, pool and spa maintenance and business services like accounting and legal representation. To win their business, present a clear and compelling rationale for how your company can be an asset in a business-to-business relationship.


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Do Your Research


Decide which apartment complexes to target based on your particular product or service. For example, if you're a company that provides transportation services for senior citizens, you'll want to market yourself to complexes that cater to an older demographic. On the other hand, if you're an appliance repair company, you have a wider range of complexes that could use your services.


Contact the Purchasing Manager


Depending on the size of the apartment complex, the purchasing manager may head up a department of her own or it may be the responsibility of the apartment complex manager. If an apartment is a chain owned by a company, you'll likely go through the corporate office to discuss business-to-business dealings. Once you identify the appropriate individual to contact, address your proposal appropriately.


Proposal Development


Your written proposal should outline what your company does and why it would be beneficial to the apartment complex to do business with you. You might focus on low-cost, high-quality service, availability or close proximity. If you have previous experience working with apartment complexes, note this in your proposal to demonstrate your background and knowledge in this area. Invite the recipient of the letter to contact you to discuss a meeting or to answer questions. For best results, don't include your prices in your proposal, particularly if you’re open to negotiation.


Propose a Strategic Alliance


Look for ways to propose a strategic alliance as a way of doing business with apartment complexes. Using this approach, offer suggestions for creating a mutually-beneficial relationship with the complex. For example, if you sell renter’s insurance, you could propose an exchange whereby the apartment distributes your sales literature to tenants, and in return you run a free ad in for the complex in your company newsletter that goes to other renters.


A week after you mail your proposal, make a follow-up phone call or call contact the apartment complex and ask to speak with the manager or purchasing department director. Introduce yourself and say you are following up on a recent proposal and ask for a few moments to discuss the company’s current needs. Your goal in this personal exchange is to find out what service provider the complex already uses and outline how you can do the same work better, more efficiently or cheaper.


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About the Author


Lisa McQuerrey has been a business writer since 1987. In 1994, she launched a full-service marketing and communications firm. McQuerrey's work has garnered awards from the U.S. Small Business Administration, the International Association of Business Communicators and the Associated Press. She is also the author of several nonfiction trade publications, and, in 2012, had her first young-adult novel published by Glass Page Books.


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  • Monday, December 18, 2017

    How to value an apartment building - Moses Kagan on Real Estate

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    How to value an apartment building


    If you’re reading this, I assume you’re more-than-a-little-bit interested in buying apartment buildings. But what to buy? Put another way: Of all the buildings on the market, which are the “good deals”?


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    What’s a “good deal”? Apartment buildings aren’t like houses. You don’t buy them for the feng shui. You buy them because you place a certain value on the cash flow they produce or for the cash flow you can imagine them producing with some additional investment from you.


    “OK,” you say, “but that doesn’t help me very much. I’m looking for a good deal on a building and I have no idea what a good deal looks like.”


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    Here’s an idea: Take the facts about the building (the number of apartments, the total rent, the square footage, etc.), apply the tools below, and process those facts into an educated opinion about its value. Then, if you can negotiate a price that’s less than the building’s value, BAM! You buy. Simple, right?


    Here are the tools:


    Tool 1: Gross rent multiple (GRM)


    Intuitively, the more rent the building commands, the more valuable it should be. So we can look at the rents and use them to get at an approximation of its value. The simplest way to do this is called the “gross rent multiple” approach.


    To get a rough estimate of a building’s value, start by adding up all the rent a building takes in in one month. So, if you have eight units each renting for $1,000 per month, the total “gross” rent is 8 x $1,000 = $8,000. Next, multiply the monthly figure by 12 months to get the annual gross rent. For our example, multiply $8,000 x 12 = $96,000 annual gross rent.


    As I write this in late 2011, in Los Angeles, a reasonable range for the value of an apartment building is between 9-11 times gross rents. This is called the GRM: “Gross Rent Multiple”. So, to value our sample building above, I would multiply $96,000 x 9 = $864,000 to get the bottom of the valuation range and $96,000 x 11 = $1,056,000 to get the top end of the range. “But,” you ask, “how do I decide whether to use ‘9’ or ’11’ or some other number?”


    In general, the more desirable (and, therefore, less risky) an area, the higher the GRM. So a building in the best part of Beverly Hills might go for 12-13 GRM. A run-down building in Compton might go for 7 GRM.


    Ideally, you want to review the data on recent sales of comparable buildings in the target area to get a sense for the rent multiples they have sold for. To get the GRM for a given comparable building, check the price it sold for and the rents it was getting at the time. Divide the price by the gross annual rent and that’s your GRM. For example, if a similar building was getting $100,000 in annual gross rent and sold for $1,000,000 recently, divide $1,000,000 / $100,000 = 10 GRM. Then, multiply the rents on your target building by ten to get your value.


    GRM is a quick and dirty way to get a valuation range for a building. But it leaves out something very important: costs! To get a more accurate sense for the value of a building, we should look to the CAP rate method, which takes costs into account.


    The idea behind the CAP rate method is also pretty simple. We want to compare the actual profitability of a building to its value. To do this, we need to start by figuring out what the “net operating income” or NOI is.


    You calculate NOI by taking the total annual rent and subtracting all of the costs of running the building, including property tax but NOT any mortgage payments. For example: Take your building above, the one bringing in $96,000 per year. Subtract 3% of the rents for a vacancy reserve. Then subtract the utilities, gardening, cleaning, maintenance, management, repair reserve and property taxes. Let’s say we estimate all of the following at around $33,600 per year. To get the NOI, we’d calculate $96,000 – $33,600 = $62,400. That’s the amount of net operating income the building generates.


    To go from the NOI to an estimate of value, you need what’s called a capitalization rate, or a “CAP rate”. This is a ratio between the price similar buildings have sold for and the NOI they were generating. To calculate a CAP rate, you divide the price of the building by its NOI NOI by the price of the building. So if a comparable building sold around the corner for $1,000,000 and it was generating $75,000 in NOI, the CAP rate can be calculated like this: $1,000,000 / $75,000 $75,000/$1,000,000 = .075, or 7.5%. Another way to think about this is: If you bought that building for $1,000,000, you would be earning $75,000 per year in profits, or 7.5% return on your money. Beats a bank account, huh?


    In general, CAP rates in LA range from 4.5%, for great buildings in the absolute best areas, to around 9% for bad buildings in crappy areas. Let’s take our $62,400 Net Operating Income building from above. If it’s in a great area, we’d use a 4.5% cap rate on it. We would divide the NOI by the CAP rate. So, $62,400 / 0.045 = $1,386,667(!!) On the other hand, if it were in a bad area, we might put a 9% CAP rate on it, making its value $62,400 / 0.09 = $693,333. That’s a big, big difference in value… note the importance of choosing the right CAP rate!


    Some buyers ignore the cash flow entirely. Maybe they’re already rich and figure they’ll buy in a good area and hope for appreciation over time. Or maybe (like me!) they’re going to totally change the building anyway, so the existing rents and expenses are irrelevant. These buyers buy “in bulk” or “by the pound”. The two ways of doing this are by looking at the value per square foot of building and the value per unit.


    Let’s look at value per square foot first. Here the buyer is saying: “I don’t really care about the rents. I figure those might change. I just want to know whether it’s cheaper to buy this existing building or go build a new one like it.” So they use a rule of thumb, like $100 per square foot. They take the square footage of the existing building and multiply it by their rule of thumb to get an approximation of value. Let’s imagine our sample building (the one generating $96,000 in rents and $62,400 in NOI) is 8,800 sq ft (including eight 1,000 sq. ft. apartments plus 800 sq. ft. of hallway, etc.). Our bulk buyer might just go: $100 x 8,800 = $880,000. Generally, in LA, the best areas can support $300-400 per square foot, while the worst areas might only support $80 per square foot.


    Finally, there’s value per unit (or “per apartment” or “per door”). This is exactly what it sounds like. You take a rule of thumb for the value of each apartment and you multiply it by the number of apartments in the building. Your rule of thumb might say you won’t value any unit at more than $100,000. So your eight unit building is worth: 8 x $100,000 = $800,000. This is a very blunt tool: It doesn’t distinguish between tiny studio apartments and glorious, sprawling three bedroom units with parking. That said, some people use it. In LA, you will see some newer buildings in great areas going for more than $300,000 per unit, while in bad areas I’ve seen deals close at prices equating to $45,000 per unit.


    As you can see, the different tools for valuing apartment buildings can lead to vastly different estimates of value. Unfortunately, there’s no clean way to combine them all to get at one “true” estimate. As always, value ends up being mostly in the eyes of the beholder: Are you a cash flow player? Then the CAP rate value is most important to you. A re-habber? You probably buy in bulk.


    If you’re smart, though, whichever kind of buyer you are, you’ll evaluate potential acquisitions with all of the tools available. What you’ll get, in the end, is a range. And somewhere in that range is a fair value for the building.


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    Moses Kagan


    Hi there. My name is Moses Kagan. Through my company Adaptive Realty you can gain access to local area knowledge and deals in real estate. If you're looking to buy, renovate, manage or sell apartment buildings in Southern California, you're in the right place.


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