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KW Listing Presentation

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Transcript of KW Listing Presentation

#3 Consumer Site

# 1 & #2 Consumer Sites

Find the best real estate agents. Free service. Personal recommendations.

Largest Real Estate

Syndication to Over

Real Estate Listing Services

Built to bring you buyers.

Fish in a Barrel

Search Engine Optimization

Facebook, Twitter, etc.

Keller Williams MLS

Syndication to 3 Listing Services

25,000 Active Listings

#1 Most Visited MLS in Georgia w/ 68,000 monthly visitors.

Actively Markets Listings to the Public.

Covers the entire Metro Atlanta Area

14,760 Active Listings

#2 Most Visited MLS in Georgia w/ 50,000 monthly visitors.

Does not market listings to public.

Mainly Covers North Metro Atlanta Areas

Allows KW agents to search and co-op other KW listings.

Features listings on KW.com

Syndication to Over 300 Websites

Premium Realtor.com Account

Realtor.com is the #1 public search engine for real estate professionals and is the #3 public search engine for consumers.

The Premium Account Advantage

32 Additional Photos - Consumers on average click more properties based on photo count than anything else.

Catchy Headlines and Extended Descriptions

We are allowed to add 2,500 characters to your homes description and use custom headlines to draw in buyers. A huge advantage over our competition.

Custom Video Tours

The use of video is very important in Marketing your home. Realtor.com allows us to upload a custom video of your home for buyers to watch.

Zillow is the #1 most visited real estate search engine in the world followed by Trulia at #2.

Over 1,500,000 pages on Google.com

675,000 Unique Visitors each month!

23,000,000 Combined Visitors Monthly

visitors each month

with 2,000,000 coming

Virtual Tour Videos

Consumers love video, that's why YouTube.com gets over 800 MILLION monthly users and is one of the most visited web sites in the world! Here is an example of what I can do.

A picture is worth 1,000 words.

A professional picture can also be the main reason your house is sold.

Our social media marketing system puts your home in front of the people who are looking to buy soon. We strategically post your property on our Facebook page, Twitter account and other blog platforms around the web such as Active Rain. This type of social marketing creates enormous levels of exposure online.

Paperless Transaction Management

Using DotLoop we have the ability to work the entire listing and selling process of your home using absolutely no paper.

Dotloop allows you to use e-signatures for contracts in conjuction with 7 years of free document storage.

Our 16 step marketing system is the most advanced Real Estate sales program in the Industry.

If you feel like you will get better marketing service with a different professional please tell us what set them apart and we guarantee we can match or beat their services.

Work less. Earn more. Real estate agents earn referral fees at Referz.com.

Ultimate Listing Presentation - Real Estate Listing Presentation PLUSListing Presentation PLUS - Advanced Real Estate Listing Presentation

The best real estate agents. Find them at Referz.com.

Realtor com listing presentation

Borino – The author of Presentation PLUS

Mr. Krauss was a tough one, to put it mildly. It was an expired listing I kept in touch for months. Hard to get hold off. Not easy to talk to. But a great house with plenty of equity and with a solid reason to move. So I knew sooner or later a patient, persistent agent will land a great listing. It was just a matter of time.

Find the best real estate agents. Free service. Personal recommendations.

Sure enough, four months down the road, I had a listing appointment. So I got everything ready and I was excited. “I got this one” I thought with confidence. I showed up a early, a little nervous but determined.

Mrs. Krauss greeted me at the door and led me to the living room, where on a sofa – not very big sofa — were already sitting two other agents! So imagine, three of us squeezed there, clutching our stuff, looking tense, nervous, and uncomfortable.

And boy did it feel awkward. None of us wanted to move, especially me, since I got the worst, middle part. And if it wasn’t for my stubborn determination to succeed (and to get that listing), I would have left. It was a torture being sandwiched between those other two agents. Nobody said much.

Has it happened to you? Objections, weird requests, and price so unreasonable it makes you head hurt.

But that wasn’t the worst part. For the next two hours I had to endure the other agents’ listing presentations. I had always thought “Oh, I’m different. I’m better. I am a rockstar when it comes to presenting. I’m a natural. My confident, shining personality, right?” WRONG!

I realized with shock that my awesome listing presentation was just as long and just as boring and the SAME as all other the agents. Essentially, we all were saying the same thing.

So to beat my competition, I had to fix it, because you can’t survive in this business without good listings.

And I just didn’t want to go through the stress like that ever again. I wanted to be in control. Having a pleasant dialog with sellers. And get more good — WELL PRICED listings.

See, I developed the Listing Presentation PLUS System not because I’m such a marketing genius. It’s because I was sick and tired of working my ass off, calling, prospecting every day, spending money on mail, following up over and over… Then finally getting an appointment, just to have the seller tell me “Oh, we liked you but we listed with somebody else.”

Your results will be different but I will give you a complete blueprint to my 1-1- 8 success with listings. Out of 10 listing appointments I turned one listing down, didn’t get one, and walked away with 8 signed contracts and well-priced listings using the PRESENTATION PLUS SYSTEM.

• You will have more listings and better listings that are priced right. No arm-wrestling with the seller over price. Some agents still believe that MORE information, more comps, or more details can CONVINCE sellers to see the truth. Sadly, they are WRONG since the MLS is packed with overpriced junk.


• You will learn a much easier (and friendlier) way. The sellers will not feel disrespected or disappointed, and you will still be able to price the house right — from the beginning. Besides, price reductions make you look incompetent in sellers’ mind. YOU agreed to the list price at the first place — even if was the seller who insisted to “just try their price first“.


• You will be able to sell listings faster, sell them for more, and get paid sooner.


• You will learn how to beat your competition. Every agent promises the latest marketing and plenty of buyers and 100-point plan of action and God-knows-what. The problem is… IT’S ALL THE SAME TO THE SELLER. It would be like Verizon advertising a dial tone. DUH!

The real difference is YOU .

You spend effort, focus, time and money on marketing and prospecting. Don’t blow it because of a weak listing presentation. After all, you only have so many appointments every month so you have to make the best of them. Besides, you work hard to get leads, or even appointments. But it’s all worthless if you can’t convert prospects into listings and commissions.

Times are changing and ‘good enough‘ is no longer good enough. Your competition is getting better and there is a new generation of agents embracing the new concept. How much longer can you compete? Not for long, right?

• Discount brokers


• Flat fee agencies


• Mega-agents with assistants


• Veterans with big budgets


• Desperate agents willing to take an over-priced listing

But your competition is just part of a bigger problem…

Sellers are busy. Distracted. Impatient. They have kids, jobs, bills and million other things to worry about. They don’t have the time — or patience for long-winded, old fashioned presentations with 3-ring binders and sloppy print outs. You will learn a much more effective way.

Bottom line – better listing presentation means you make money and feel better. Presentation PLUS is NOT a set of some old, pushy sales techniques, gimmicks, or re-packaged real estate sales tactics from 1987….

The entire system is based on the latest psychology, NLP and neurobiology – science on how our brain works. You will finally know WHAT works and WHY it works.

1. LISTING PRESENTATION PLUS COURSE

Part 1: THE SCIENCE BEHIND THE PRESENTATION PLUS

• Inside the Seller’s Mind


• The 4 Seconds Impression


• The Subconscious Process of “WE LIKE YOU” and “WE TRUST YOU“


• Star Power


• Instant Decisions


• Frame Control and High Status


• Magnetic Walk-Through


• Why You Lose Most Listings — And How to Fix It

Part 2: BEFORE THE LISTING APPOINTMENT

• Pre-listing Interview


• Pre-listing Package and Resume


• CMA


• Preparing a Powerful Presentation

• Watch All The Techniques In Action


• From Handshake To Signature


• Easy, Friendly, Respectful Dialog


• No Scripts, No Pushy Selling, No Closing!


• Instant Connection, Rapport and Control


• Eliminate Overpriced Listings Using the Emotional Disconnect Method

Part 4: AFTER THE LISTING PRESENTATION

• Objections and Questions


• First Step After You Get The Listing


• Confidence, Communication and Control


• Be A Pricing Pro in 30 Days

2. DIGITAL LISTING PRESENTATION PLUS

Sample screens from the Presentation PLUS

Your competition still uses binders, home-made CMAs, and sloppy computer print outs. It’s time to take it up a notch with this state-of-the-art digital listing presentation for iPad, Mac Keynote or PC PowerPoint.

• 
  
  • Easy to customize
  
  
  • Each slide is carefully designed to deliver powerful emotional payload
  
  
  • Based on the latest neuro-science
  
  
  • Highly visual – using VIDEO, AUDIO, and full color images

  
  
  
  

  3. PRESENTATION PLUS GUIDE BOOK

  
  

  Step by step instructions on how to deliver a cutting-edge listing presentation. How to have a pleasant conversation instead of reciting canned scripts. Friendly, respectful dialog instead of pushy selling. Organic flow instead of hard-pressure closing. Comfortable presentation instead of stressful, nervous sales spiel. And absolutely NO DOG & PONY SHOW!

  
  

  This is the ultimate guide with detailed notes, tips, strategies, slide-by-slide walk through — and the famous Borino Objection Busters.

  
  

  You will learn latest advanced techniques on seller psychology and communication. You will literally enter the seller’s brain and unlock the secret to their reasoning, thinking and their decision process. And you will learn how to influence their decisions — about how they select the agent, price and commission.

  
  

  4. PRE-LISTING PACKAGE WITH RESUME

  
  

  This will be your secret weapon. Your package with your resume will instantly impress the sellers — even BEFORE you meet with them. You will stand out from the other agents. You will present yourself as a pro from the beginning and you’ll quickly double your chance to score a great listing — at a great price.

  
  

  Just load the resume into Microsoft Publisher, personalize it, and it’s ready to be deployed.

  
  

  The program comes with four versions:

  
  
  
  
  • Full Resume – Newer Agent and Experienced Agent Versions
  
  
  • 3-Fold Resume – Newer Agent and Experienced Agent Versions
  
  
  • “Prepare Your House for Sale” Checklist
  
  
  • 100+ Step Marketing PLUS Plan
  
  
  • Pre-listing Cover Letter
  
  
  • Instructions on other marketing materials to enclose for maximum impact — the sellers’ WOW!
  
  
  
  

  I have to make one thing clear before you click the order button…

  
  

  The Presentation PLUS is NOT for everyone. It does require preparation, work, and focus. You must be willing to let go of some old ideas and habits. Also, It may take you a few weeks to learn and deliver it the way it was designed. It is NOT a magic bullet to easy listings. But if you’re willing and ready to master this part of your business, then I’m here to show you the EXACT steps to turn a listing appointment into a good listing.

  
  

  

  
  
  
  
  • You’ll have pleasant conversations instead of annoying canned scripts
  
  
  • Friendly, respectful dialog where you’re just yourself — and completely honest with the sellers
  
  
  • No “hard-ass” or “kiss-ass” pushy selling
  
  
  • No stressful begging for over-priced listing
  
  
  • No humiliating ‘dog and pony show’
  
  
  
  

  Skeptical? I don’t blame you. There are other “systems” out there — nothing but old, recycled crap — to put it mildly. But you know me. I don’t like hype and I stand behind everything you get from me 100%. So here is my straight forward guarantee.

  
  

  You have full 60 days to put the entire system to use and see if it works for you. Learn it, follow it, use it — give it your honest best and see for yourself. If it does not work for you, if the sellers are not absolutely impressed with you and if you don’t get more listings, just shoot us an email for a prompt full refund.

  
  

  SPECIAL BONUS PACKAGE ($441 VALUE)

  
  
  
  
  • Private LISTING ACADEMY workshop with Borino ($147 Value)
  
  
  • How To Sell Any Listing In 60 Days – Course with Jennifer Allan ($97 Value)
  
  
  • Listing University Private Coaching – Free 30-day Trial ($97 Value)
  
  
  • Limited Time Only: Private ONE-ON-ONE Coaching Session with Borino ($197 Value)
  
  
  
  

  Ready to get started? Excellent. The entire system is ready for you instantly online: no postage, no shipping, and no waiting. So you can get that listing this weekend. I’ll see you on the inside!

  
  

  COMPLETE LISTING PRESENTATION SYSTEM

  
  
  
  
  • Presentation PLUS Course Videos
  
  
  • Digital Presentation PLUS for PowerPoint or Keynote
  
  
  • Presentation PLUS Guide Book
  
  
  • Pre-Listing Package with Resume
  
  
  • Marketing PLUS – Listing Marketing Plan
  
  
  • Private One-on-one Coaching Session with Borino
  
  
  
  

  Borino

  
  

  PS: You want a better life for you and for your family. The fact is, you cannot change the sellers. You cannot change the market or the economy. But you can change YOU. And that’s all it takes in this business. Now is the time. Make your move.

  
  

  

  
  

  Listing Presentation PLUS System

  
  

  Please note: This is not a physical product and the images are for illustration purposes only. All materials are delivered instantly via the Internet. It is affordable because there are no printing or shipping costs. And no waiting or postage — you can access it INSTANTLY anytime from anywhere over the web.

  
  Work less. Earn more. Real estate agents earn referral fees at Referz.com.

Custom Real Estate Listing Presentations

IMPRESS SELLERS

WIN MORE LISTINGS

PRICING STRATEGY

EDUCATE YOUR SELLERS

The Best Listing Presentation.

Get the listings you want, the way you want them.

The Absolute Best Real Estate Listing Presentation

Now Available to Purchase. Fully Customizable just for YOU!

Ordering information below.

Find the best real estate agents. Free service. Personal recommendations.

You have just found the most impressive and strategically organized Real Estate Listing Presentation that will help you win listings. This custom listing presentation is easy to use, cost effective, and works great for any real estate agent – experienced or not! Our listing presentation can be fully customized to match any brokerage’s identity and branding, any agent’s business model, and will work in any market.

A fully editable and customizable Listing Presentation built in Microsoft® PowerPoint. This provides you an opportunity to purchase this listing presentation at a low cost, AND you can change, modify, or update your listing presentation at any time by using Microsoft® PowerPoint. The horizontal format is ideal to display on an iPad, laptop or Android tablet – or print it out if you prefer.

As successful REALTORS®, associate brokers and marketing experts, we have been amazed to find that most real estate brokerages and agents lack good presentation materials to use when interviewing with potential home sellers. Without a strong and organized listing presentation, an agent may lose the listing to a better prepared competing agent.

Or if the agent does get the listing, he may not have set realistic expectations with the seller, and may have a more difficult time throughout the listing process. Not only will this help in winning listings but this is also helpful in setting realistic expectations for the seller right from the beginning. That means when you do get the listing, you will get the listing in the way you want it. The saying is true: “A listing well taken, is a listing half sold”.

Its Easy to Get Started!

Order below, or call us today to learn more: (435) 901-2158

Above: Assorted pages from our Listing Presentation in the Blue version.

“How much money can you get for my home?”

“Where will you advertise my home?”

Sound too familiar?

Why will our Custom Listing Presentation work better than any other?

There always seems to be the same two questions every home seller asks when interviewing real estate agents to list their home. An uneducated seller will often give the listing to the agent who promises to get the highest price for the home. If you promise a high price just to get the listing, you are starting a losing battle. Pricing a home is just like duck hunting – If they’re going up you aim a little higher, if they’re going down you aim a little lower. If you are priced too high for your market, you will not get the home sold. Instead, you will be continually asking the seller for price reductions, often too little, too late. The seller will think the home is not selling because you are not good enough as an agent. The relationship sours and you lose the listing to another agent.

The same is with marketing and advertising. Often, an agent will promise to do ads, brochures, postcards, etc., just to win the listing. We all know that advertising can work in real estate, but it usually promotes the agent, and rarely does it ever sell the home. When you deviate from your strategic marketing plan to satisfy the whims of an overbearing seller, you typically waste time and waste lots of money. This does not sell the overpriced home, and after all the time and money spent, the listing expires and ends up with another agent to sell.

Our Steps to Success Custom Listing Presentation is focused on setting realistic expectations for the seller right from the beginning. As a REALTOR®, you are a trained, knowledgeable, experienced professional. You know where a home should be priced. You know what marketing works, and what does not. With a strong listing presentation such as this, you will have a much better chance to win the listing, and you will establish yourself as the real estate professional and will have better success in establishing authority with your client.

We have developed our customizable listing presentation to be very easy for any real estate agent to use, and also easy for any home seller to understand. The horizontal PowerPoint format is ideal for presenting on a laptop computer, tablet or iPad. Whether you are a veteran REALTOR® with 20 years of experience, or a new real estate agent just starting out in this amazing career, our Steps to Success Custom Listing Presentation will work wonders for you and for your business. Whether you have a first time seller who knows nothing about the home selling process, or a more sophisticated client who has sold property before, this presentation tool will be of help to you. The goal is not only to get the listing, but to get the listing the way you want the listing!

Sounds good right!? Take a look at our Listing Presentation page for a summary outline and sample viewer of what our Steps to Success Listing Presentation looks like. You will be very impressed at just how effective this listing presentation is. Once ordered, the PowerPoint file comes to you mostly ready to go. You’ll spend a little time customizing and personalizing to match your identity and business model. With only a little adjusting, you’ll be armed with the Best Listing Presentation in your market!

Do I Really Need a Listing Presentation? Some agents may be able to get by without one, but there are many benefits to having a great listing presentation. You not only have a better chance of getting the listing, but you also better educate the home seller and set realistic expectations. Brokers can use it as a great training tool for their agents. Click here to read more.

Its Easy to Get Started!

Order below, or call us today to learn more: (435) 901-2158

Get the Listings You Want!

Our Steps to Success Listing Presentation does an incredible job of setting you apart from your competition. You will appear to be the most professional, the most prepared, the most credible, and the obvious choice to list their home.

Get the Listings the Way You Want Them!

Our Steps to Success Listing Presentation will help the seller to understand the importance of pricing correctly. If they still do not get it, you know right away if you should move on, and pass on taking the listing. They will also quickly understand where buyers come from, and will realize a shotgun approach to advertising simply does not sell homes – so you will not need to promise expensive ad campaigns. They will also understand their role in the home selling process. They will understand what they need to do to get their home ready for sale, and what they need to do during the listing timeframe. They will understand what you are working on, so they will not need to constantly ask what you are doing to sell their home. They will also have a preview of what happens when they receive an offer so they will be easier to work with when that happens. They will also have an understanding of what occurs once going under contract, so again, they will be more easily manageable. Overall, you will have a much better cooperating seller, because you will have a more educated seller.

Any Brokerage, Any Agent, Any Market!

Our Steps to Success Listing Presentation is an amazing tool for that will work for any brokerage, any agent, and any market! Whether you are an experienced agent or just getting started in the business, this presentation tool will help you. Whether you work in the luxury high-end market or first time sellers, this will help you.

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Work less. Earn more. Real estate agents earn referral fees at Referz.com.
The best real estate agents. Find them at Referz.com.